Morning Life is a free to use website and there is no obligation to register and/or enter any personal details to use it. It is intended for a UK audience, but all information is offered free of charge for anyone to access.
However, we do passively collect and process data, which we feel you should be aware of. All website pages and data are sent using secure SSL technology.
All our data processing activities are done on a legitimate interest basis for the following reason:
- We only use the data we collect for its intended purpose and not for other marketing activities.
- The data processing is required for our website to earn revenue
Morning Life processes several types of data for several different purposes, using several third-party partners and platforms.
Passive Data Processing Activities
We use the following third-party tools to help us run a useable website. They do not share any personal information about you with us, but they may still collect information about you and your computer that may be considered personal information.
Below we outline what we use each of them for and where you can find out more about how they may collect and use personal data:
Google Analytics: We use this to track how people use our website in aggregate. We do not use it collect track individual users. Here are the key settings we are currently using:
- Remarketing: OFF
- Advertising Reporting Features: OFF
- User and event data retention: Set to expire after 14 months (shortest option offered)
- Reset on new activity: ON
- User-ID: OFF
- Accepted GDPR Data Processing Amendment
Facebook Impressions and Connect: These are used to help make it easier to share content from our website and blog on Facebook. We do not use them for any remarketing or retargeting. See Facebook’s Data Page for more on how they use your data.
External / Affiliate Links: We sometimes track external links either via Google Analytics and/or third-party affiliate tracking platforms. Any sort of tracking only occurs if you click on an external link. At the bottom of every page where this occurs we disclose which links are affiliate links, but if you’re concerned about this, the simplest option is to not click on external links from our website.